If you re looking for a quick way to turn website visitors into customers, it s time to try a new approach. Directing customers to a specialized landing page instead of your main site provides a targeted way to increase conversions if you choose the right design. Simply put, a squeeze page is a single, SEO optimized page that promises visitors something in return for contact information such as their name and e-mail address. It can also be used to encourage purchases of a specific product including e-books and memberships. Benefits The major benefit of these simple landing pages is just that—simplicity. One basic design can offer big payoffs in terms of conversions. When people visit your main website, they have to spend time clicking around to find product information and make purchases. A squeeze page, on the other hand, gives them two choices right up front: either opt in or leave the site. Since only the people who are interested in what you re offering will submit their inf
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