You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves + MORE

You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves searchengineland.com To mark Google s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own . Continue Reading On searchengineland.com » Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm searchengineland.com On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land s Danny Please visit Search Engine Land for the full article Continue Reading On searchengineland.com »

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15 years of Google: the potted history + MORE

15 years of Google: the potted history econsultancy.com BackRub  In 1998, Larry and Sergey originally began work on a search engine called BackRub. Try saying this: “Hang on a sec, I’ll BackRub it . The Google Doodles You can find all of them here. The first celebrated the Burning Man festival, August 30th 1998.   And here’s two that show the variety of doodles over the years Continue Reading On econsultancy.com » Google s new Hummingbird search algorithm: the experts view econsultancy.com What is Hummingbird? How big a change is it?  Andrew Girdwood, Media Innovations Director at LBi  Hummingbird isn’t an algorithm update. It’s a new algorithm and that’s incredible. It’s incredible because it’s a huge change and no one noticed. Sure, there was some odd behaviour and some ripples over the last month but they’re all too common in search and I don’t know a single expert who looked at them and came to the conclusion Google had dropped its old algorithm entirel

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Choose: Be criticised or be ignored + MORE

Success seldom interrupts us jimsmarketingblog.com/ It s my birthday next week a great time for a little reflection. On Thursday, I will spend a whole day working on my personal and professional development. Why? Because I want to get a year better, not just a year older. So, I will spend the day figuring out how to invest everything I have learned so far, into the next year of my life Continue Reading On jimsmarketingblog.com/ » Choose: Be criticised or be ignored jimsmarketingblog.com/ You can t please everyone. If you try to, you will end up playing it safe being predictable and being ignored. That s not a smart move for a business owner. Alternatively you can embrace criticism Instead of blending into the background, you can choose to do work that matters. Tell it the way you see it Continue Reading On jimsmarketingblog.com/ »

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6 Things Every Yahoo! Store Programmer Should Know

6 Things Every Yahoo! Store Programmer Should Know blog.allwebpromotion.com/ The following blog post offers some pointers for Yahoo! Store developers or for those looking to dive further into the terminology and programming behind this platform. It may be a little advanced for the regular store owner, however it may help you better understand how Yahoo! Store’s work. 1) RTML will create static HTML pages Continue Reading On blog.allwebpromotion.com/ »

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How to Get a Blog Post to Rank (Mini Case Study) + MORE

Why Saving Content for Last is Bad for Users orbitmedia.com/ Planning to plug in some content after your new web design is finished? You might want to rethink that approach. While “design first, content last” remains the standard order of operations for many a web project, it’s a strategy that can drastically reduce the effectiveness of the website in which you’re investing Continue Reading On orbitmedia.com/ » How to Get a Blog Post to Rank (Mini Case Study) orbitmedia.com/ Orbit recently launched a website, Illinois Innovation Network. As I do with most of our clients, I walked through their Analytics with them a few weeks after their website launched. I wanted to make sure they know where to find their website data and how to interpret it. During my chat with the client, I noticed that most of the keyword phrases for which people were searching were combinations of words in their business name, such as “Illinois innovation council” and “Illinois technology associatio

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For Epic Content Marketing, Subscription Needs to Top Your Marketing Objectives + MORE

How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples toprankblog.com While sports teams, news outlets, car companies, universities, non-profits and the entertainment industry dominate the top 200 business pages on Google+, a growing number of B2B technology companies have embraced Google+ as well. As with any top consumer brand, consistent engagement is crucial to success Continue Reading On toprankblog.com » For Epic Content Marketing, Subscription Needs to Top Your Marketing Objectives toprankblog.com When Joe Pulizzi first contacted me to talk about his first book, Get Content, Get Customers, the conversation and ensuing connection over the following years proved to be a positive and productive influence on my approach to digital marketing. Even if this blog wasn t named the #1 content marketing blog three times by Junta42, our involvement with events like Content Marketing World as a speaker, media sponsor and creator of the Speaker EBooks (Content Marketi

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Building Your Marketing Funnel with Google Analytics + MORE

Building Your Marketing Funnel with Google Analytics moz.com Posted by dohertyjf Do you have an idea of the path a user typically takes to convert on your website? Or, are you simply building traffic from one channel (probably organic) and wondering why it s not converting better? As I ve grown up as a marketer, I ve begun to really appreciate the insights that data can provide us on how users interact with our sites, and more importantly, on how they convert and where the experience can be improved to increase our conversion rates, and thereby our top-line revenue from online channels Continue Reading On moz.com » When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? Whiteboard Tuesday moz.com Posted by randfish For nearly two years, marketers have been frustrated by a steadily increasing percentage of keywords (not provided). Recent changes by Google have sent those numbers soaring. The site Not Provided Count now reports an average of nearly 74

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Bing’s Page Zero Offers Deep Links & Shortcuts To Relevant Information Straight From The Search Box + MORE

Bing’s Page Zero Offers Deep Links & Shortcuts To Relevant Information Straight From The Search Box searchengineland.com Today, Bing released a detailed overview of its Page Zero experience, a new search feature that delivers deep links directly from the search box with shortcuts to relevant information associated with the search term. According to the announcement, the new feature gives best Please visit Search Engine Land for the full article Continue Reading On searchengineland.com » SearchCap: The Day In Search, September 20, 2013 searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When It Comes To Google, Microsoft s Ballmer Is Still Fighting Old Battles With Old Tactics I ve watched Microsoft fight Google in search for a very Please visit Search Engine Land for the full article Continue Reading On searchengineland.com »

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Marketing 101: First impressions + MORE

Marketing 101: First impressions jimsmarketingblog.com/ What kind of impression are you creating, in the mind of your prospective clients and customers? In this post, I explain why image is so important and also answer an often asked question. New branding As many readers have noticed, I ve added some new branding to Jim s Marketing Blog and my social networking accounts Continue Reading On jimsmarketingblog.com/ » They lied: You NEVER pay the price for success! jimsmarketingblog.com/ As a business owner, you never pay the price for success, however, you do pay a hefty price for failure. The price of failure is being paid daily, though most business owners are blind to it until they get the bill at the end. You pay a price for lacking commitment. You pay a price for refusing to invest in your business Continue Reading On jimsmarketingblog.com/ »

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Content Marketing World 2013 Wrap-Up – TopRank Style + MORE

Online Marketing News: Viral Anger, Google Tosses Cookies, Bing Facelift, Offline YouTubing, Pinterest Adds Ads toprankblog.com/ 17 Pinterest Metrics Every Brand Should Track – If you’ve ever needed a cheat sheet on the top metrics to track, Branderati and Shareroot created this colorful and helpful Infographic. For more detail, visit SocialMedia Today who created a text version of the content. Google Buys Bump to Share Anything Between Your Phone and Laptop – The app allows you to select anything on your phone — photos, files — and transfer it to your computer simply by “bumping” the space bar of your laptop Continue Reading On toprankblog.com/ » Content Marketing World 2013 Wrap-Up – TopRank Style toprankblog.com/ Joe Pulizzi Rocking the Stage at Content Marketing World Wow. Again! The great thing about Content Marketing World was having been there for the first and second years events only to have an even better experience the third time around. Hats off to Joe Pu

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Content Marketing 2013 Edition [INFOGRAPHIC] + MORE

Fulfill Needs with a Customer Friendly Site Part 2 bigideasblog.infusionsoft.com/ Guest post by Melanie-Jayne Obar Following the first part of this series, where we discussed being customer help-friendly and having a great host, the importance of your website s content and its visual appearance will be covered below. A great aesthetic is vital to a customer friendly site, as will be explained, but knowing your customer is just as essential Continue Reading On bigideasblog.infusionsoft.com/ » Content Marketing 2013 Edition [INFOGRAPHIC] bigideasblog.infusionsoft.com/ We all know how important it is to develop great content with a strong message and a clear call to action. After all, 90% of consumers say they find it useful.  So what s happening in the content marketing world in 2013? Blog use is rising and quickly becoming necessary, social media is becoming increasingly popular as a platform through which to distribute content and only 58% of consumers trust editorial content, which

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Website Content Template

Website Content Template orbitmedia.com/ We recently wrote a post that was a list of questions to stimulate writing ideas. Hopefully, they inspired a few topics. Now let’s get writing. But there’s no need to start with a blank page. You can use this Orbit’s Very Own Content Template. Just click that link, then click File > Make a Copy Continue Reading On orbitmedia.com/ »

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How B2B Advertisers Can Win on Facebook, Just Like Salesforce + MORE

How B2B Advertisers Can Win on Facebook, Just Like Salesforce searchenginewatch.com While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study from Facebook’s advertising unit shows positive lead gen results in a B2B social environment. Continue Reading On searchenginewatch.com » How to Build Links With Location Relevance searchenginewatch.com Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here s how to prepare for the increasing role of local. Continue Reading On searchenginewatch.com »

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Content Marketing World 2013 Wrap-Up – TopRank Style + MORE

Content Marketing World 2013 Wrap-Up – TopRank Style toprankblog.com Wow. Again! The great thing about Content Marketing World was having been there for the first and second years events only to have an even better experience the third time around. Hats off to Joe Pulizzi, Pam Kozelka, Robert Rose, Joe Kalinowski, Cathy McPhillips, Michelle Linn and the entire CMI team on a fantastic conference Continue Reading On toprankblog.com » How to Use Email Marketing to Engage & Convert Customers toprankblog.com Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Email Marketing is also a way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind Continue Reading On toprankblog.com »

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Content Marketing World 2013 Wrap-Up – TopRank Style + MORE

Wow. Again! The great thing about Content Marketing World was having been there for the first and second years’ events only to have an even better experience the third time around. Hats off to Joe Pulizzi, Pam Kozelka, Robert Rose, Joe Kalinowski, Cathy McPhillips, Michelle Linn and the entire CMI team on a fantastic conference…

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10 interesting digital marketing statistics we’ve seen this week + MORE

10 interesting digital marketing statistics we ve seen this week econsultancy.com Businesses are more likely to outsource display than PPC or social Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social. The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social Continue Reading On econsultancy.com » Infinite scroll: its impact on SEO and how to fix it econsultancy.com Infinite Scroll and SEO What is it?  Most of us engage with infinite scrolling on a daily basis, most frequently with Facebook, Twitter and Pinterest. It occurs when you scroll down to the bottom of a page of tweets, posts or other content and the page automatically updates to append more to the bottom, and does so again and again as you hit the bottom of the page each time (the scroll isn’t infinite however as the name misleadingly

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Content Marketing: Is your design killing your content? + MORE

Content Marketing: Is your design killing your content? jimsmarketingblog.com/ The primary design task of any newsletter, website or blog, is to ensure the content is as readable as possible. The design should work like a picture frame and enhance, not hide, your work. I was on a site earlier, where the design was so loud and busy, that it was hard to find the actual content. When trying to read the content, the rest of the site was so distracting that I left after just 30 seconds or so Continue Reading On jimsmarketingblog.com/ » How to get more value from me jimsmarketingblog.com/ Did you know that the free information I offer you here, is just a fraction of what I share each week? Here are the places where you will find the majority of my free work. I write far more frequently on Creative Thinking Hub. It is sometimes updated several times a day! It s a website dedicated to sharing ideas, to help you solve problems and think more creatively Continue Reading On jimsmarketingblog.co

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Increase Your Conversion Rates With a Squeeze Page

If you re looking for a quick way to turn website visitors into customers, it s time to try a new approach. Directing customers to a specialized landing page instead of your main site provides a targeted way to increase conversions if you choose the right design. Simply put, a squeeze page is a single, SEO optimized page that promises visitors something in return for contact information such as their name and e-mail address. It can also be used to encourage purchases of a specific product including e-books and memberships. Benefits The major benefit of these simple landing pages is just that—simplicity. One basic design can offer big payoffs in terms of conversions. When people visit your main website, they have to spend time clicking around to find product information and make purchases. A squeeze page, on the other hand, gives them two choices right up front: either opt in or leave the site. Since only the people who are interested in what you re offering will submit their inf

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Social Media for Nonprofits: 5 Ways to Increase Donations for Nonprofits

Social Media for Nonprofits: 5 Ways to Increase Donations for Nonprofits orbitmedia.com/ Why do many nonprofits not leverage the power of social media? While most nonprofits rely on volunteers, small- and medium-sized nonprofits rely heavily on them, with some being 100% volunteer-run organizations. Their preference is to use direct mail, flyers, and other offline marketing tools. This is okay, but you want to balance your offline marketing efforts with online tools such as social media Continue Reading On orbitmedia.com/ »

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Social Media for Nonprofits: 5 Ways to Increase Donations for Nonprofits

Why do many nonprofits not leverage the power of social media? While most nonprofits rely on volunteers, small- and medium-sized nonprofits rely heavily on them, with some being 100% volunteer-run organizations. Their preference is to use direct mail, flyers, and other offline marketing tools. This is okay, but you want to balance your offline marketing efforts with online tools such as social media…

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What is Family Safety? + MORE

How can I measure a computer s performance? computerhope.com Microsoft Windows comes with some basic monitor tools that help you monitor and measure a computer s performance. For example, open the Windows Task Manager (press Ctrl + Alt + Del) and click on the Performance tab. As can be seen in the below example of the Windows 7 Task Manager tab the screen gives you an overview of the CPU Usage, Memory, and other good system information. Continue Reading On computerhope.com » What is Family Safety? computerhope.com Formerly known as Windows Live Family Safety, Microsoft Family Safety is a parental monitoring and control program that was first released by Microsoft to the public on November 6, 2007. Family Safety is designed to help protect children on the computer by monitoring their usage, setting time limits and restrictions, and filtering the web pages you want them to see Continue Reading On computerhope.com » How do I block a web page? computerhope.com There are several options

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Marketing with AdWords: Pros and Cons

Google AdWords is a pay per click marketing tool that can help businesses and individuals promote their products and services. Whether you re looking to run a targeted local ad campaign or appeal to an international market, AdWords can be a powerful tool for driving traffic to your website and increasing sales. The Importance of Keyword Research Getting effective ads to display at the top and in the right-hand sidebar of Google search results requires knowledge of what your target market is searching for. Extensive keyword research helps keep you from wasting money on irrelevant ad placements. Make use of tools such as Google s AdWords Keyword Planner to discover words and phrases that people in your target market are searching for most frequently. You can also assess the competition and develop a list of related keywords that you might not have considered initially. Keep in mind as you research that the main goal of an AdWords campaign is to drive traffic to your site and turn visito

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Marketing with AdWords: Pros and Cons

Google AdWords is a pay per click marketing tool that can help businesses and individuals promote their products and services. Whether you're looking to run a targeted local ad campaign or appeal to an international market, AdWords can be a powerful tool for driving traffic to your website and increasing sales.

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