Wednesday, October 30, 2013

5 Reasons Why You Should Be Guest Blogging Now

Blog marketing on your own site can improve page rankings and draw visitors, but guest blogging offers much more. Contributing high-quality blog posts to other sites within your niche opens up new avenues for your business and your brand, including these five benefits. 1. Get Quality Traffic Posting on a well-known blog in your industry gives you access to a wide audience of interested readers. People who enjoy your content are likely to click through to your website to see what else you have to offer. These visitors often stay longer than those who arrive through other avenues, meaning there s a better chance for them to become paying customers. 2. Boost Search Engine Rankings Guest blogging can do just as much for your search engine rankings as traditional SEO. Every post you contribute to an authoritative source creates a link back to your site. Google responds favorably to pages that have a good network of these kinds of links. As you collect high-quality organic links from popula

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5 Reasons Why You Should Be Guest Blogging Now

Blog marketing on your own site can improve page rankings and draw visitors, but guest blogging offers much more. Contributing high-quality blog posts to other sites within your niche opens up new avenues for your business and your brand, including these five benefits.

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Friday, October 25, 2013

Content Jam 2013 Recap

Content Jam 2013 Recap orbitmedia.com/ On a gray October morning in Chicago’s South Loop, 200 marketers got together. It was Content Jam, our content marketing conference. It was a day of teaching and learning, a day of old friends and new. This was our second year, and we did things a bit bigger, with nineteen speakers instead of four Continue Reading On orbitmedia.com/ »

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Friday, October 18, 2013

10 Ways to Make Your Twitter/Facebook Profile Stand Out from the Crowd + MORE

10 Ways to Make Your Twitter/Facebook Profile Stand Out from the Crowd orbitmedia.com/ Have you updated your Twitter and Facebook profiles lately? Are they looking dull and tired and in need of a makeover? Many people use social media to promote themselves and their business. If your profiles are outdated, you could be sending the wrong message. If you haven’t updated your profile in a year or more, you may not receive new connections, business leads, or sales Continue Reading On orbitmedia.com/ » 4 Threats to Your Website orbitmedia.com/ You’ve seen the signs. They’re not as obvious as the colorful placards on chemical tanks, but they’re right there in your Analytics. They’re warning you about threats to your website. There are four main hazards. And just like the numbers on those hazard signs, there are ways to identify them Continue Reading On orbitmedia.com/ »

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Friday, October 11, 2013

Tips for Styling Your HTML Website

Tips for Styling Your HTML Website blog.allwebpromotion.com/ The great part about having a custom designed HTML site is that your design is already pre-programmed for you. When you add text, you don’t have to worry about it matching the rest of your website because your developer already programmed the CSS (Cascading Style Sheets) to tell your website what your text should look like Continue Reading On blog.allwebpromotion.com/ »

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Integrating Websites with Salesforce

Integrating Websites with Salesforce orbitmedia.com/ Many businesses are using Salesforce as their Customer Relationship Management (CRM) software. Salesforce is a platform on which you can organize all of your business contacts and potential leads, track the interactions your staff has had with them, and use the data to coordinate and measure marketing and sales efforts across the organization Continue Reading On orbitmedia.com/ »

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Tuesday, October 8, 2013

Tips For Developing Your Online Marketing Plan

Online marketing is a multi-faceted process that involves several elements working together to improve the visibility of your website. Becoming familiar with each of these elements will help you develop a marketing plan that expands visibility, increases traffic and boosts sales. Website Design Good site design is the foundation of your online presence. Go for a simple, clean layout with clear navigation that takes visitors from one page to another without hassle. Choose colors and fonts that make text easy to read. Remember that people tend to skim content on the Internet, so make use of short paragraphs and lists wherever possible. Your goal should be a user-friendly website design that encourages browsing and leads customers to make more purchases. Keyword Research Comprehensive keyword research shows which words and phrases people are likely to be using to find sites similar to yours. Plug relevant terms into search engines or use one of the free research and analytics tools avail

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Friday, October 4, 2013

How to Generate Leads [Infographic]

How to Generate Leads [Infographic] orbitmedia.com/ It’s one of the most common goals for marketing websites: generate leads. Some do it very well, and others never seem to figure it out. When lead generation isn’t working, everyone seems to have a different opinion as to why. There are a lot of factors at least 40! Let’s take a giant step back and look at all the things required to create a lead generating machine Continue Reading On orbitmedia.com/ »

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Wednesday, October 2, 2013

From Boston to Moscow: 7 Events Where You Can Learn To Optimize & Socialize Content Marketing + MORE

Book Review – Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble & Shel Israel toprankblog.com The new book, Age of Context, relates to the messages or information you receive within a precise location.  Where you are at any given moment determines the meaning and relevance of the information you consume and the experiences you have. When you read Age of Context: Mobile, Sensors, Data and the Future of Privacy, written by veteran tech journalists, Robert Scoble and Shel Israel, be prepared to embrace an entirely new way of viewing the digital world Continue Reading On toprankblog.com » From Boston to Moscow: 7 Events Where You Can Learn To Optimize & Socialize Content Marketing toprankblog.com I don t know about you, but to this day, I like a good peanut butter and jelly sandwich. Maybe it s a childhood memory or maybe it s just the combination of flavors and textures.  Since I m a fan of the PB&J, I ve done some experimenting with methods and ingre

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